How do you persuade someone to believes something you want them to believe? Is it just a matter of argument? What about emotions? Is it wrong to appeal to the emotions of your audience?
How do you persuade someone to believes something you want them to believe? Is it just a matter of argument? What about emotions? Is it wrong to appeal to the emotions of your audience?

Martin Cothran, author of Traditional Logic, Books I and II, and Classical Rhetoric, covers the basic principles of persuasion identified by Aristotle in his Rhetoric in a webinar on May 17, at 4 p.m. est. You won’t want to miss his analysis of how Aristotle predicted the results of the 2016 election based on Aristotle’s three modes of persuasion!

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Categories: Exordium

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