How do you persuade someone to believes something you want them to believe? Is it just a matter of argument? What about emotions? Is it wrong to appeal to the emotions of your audience?
Martin Cothran, author of Traditional Logic, Books I and II, and Classical Rhetoric, covers the basic principles of persuasion identified by Aristotle in his Rhetoric in a webinar on May 17, at 4 p.m. You won’t want to miss his analysis of how Aristotle predicted the results of the 2016 election based on Aristotle’s three modes of persuasion!

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